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12.10.10
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Research Twits: Are Twitter Trends Real?

POSTED BY Kevin

  Yesterday, Twitter released its list of the top trending items of 2010. The list was created by Twitter "to give the most accurate view of the topics that people cared about most in 2010." Looking at the top 10 list there are some big events in there - the Gulf oil spill...
11.17.10
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Facebook and Twitter - Not Good Traffic Drivers Says Research

POSTED BY Kevin

  According to a recent research study by Intellimon, 30% of global businesses do not find social media to be effective at driving traffic. The study of 4,000 online businesses uncovered attitudes towards Facebook, Twitter, MySpace and social networking as a whole. 32% of surveyed...
11.15.10
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Lie To Me: Micro-expression Research Is Real

POSTED BY Kevin

  You may be familiar with the hit FOX show, Lie To Me.  For those who are not, the show follows the adventures of the amazingly cool and obnoxious Cockney, Dr. Cal Lightman (played by the amazingly cool and obnoxious Tim Roth).  Lightman is a human lie detector...
10.20.10
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Google’s Use of Qualitative User Research

POSTED BY Kevin

  Everyone knows that Google collects mountains upon mountains of quantitative data from their site’s users.  From search queries to mouse clicks, they have a plethora of hard number, quantifiable user data that can be used to track exactly how people are using the site and where...
10.15.10
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Blog Action Day: Let's Make A Splash

POSTED BY Kevin

  Today is Blog Action Day.  What does that mean? Well, it's where bloggers all over the world support and write about a single cause.  This year it happens to be about something we all take for granted - water. Here are some startling statistics: One in eight people ...
10.07.10
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The Rat - Extreme User Interface

POSTED BY Kevin

  When it comes to how we interface with our computers, most of us accept the trusty keyboard, mouse or trackpad. Some of us prefer things a little more, uh, extreme.  Meet The Rat. At first glance this imposing peripheral may look like something out of a sci-fi movie.  It's not...
10.05.10
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Evolve: Google Does

POSTED BY Kevin

  Contrary to popular belief, making a site usable doesn't have to be a huge deal.  There are always opportunities to enhance a sites' usability, no matter how small the change. Google made a quick change to their redesigned search page the other day.  It was a small...
09.23.10
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Meet Evolve’s New Research Manager – Stewart Law

POSTED BY Kevin

  We’re happy to announce that Evolve employee, Stewart Law, has been promoted to Research Manager. As Research Manager, Stew will be heavily involved in devising research strategy and expanding our (already impressive) research service portfolio. Stew has been with Evolve for three...
08.25.10
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Research Shows Oklahomans Are Top Texters

POSTED BY Kevin

  A recent research study by Nielsen reveals that Oklahomans are among the nation's top texters. Oklahomans, on average, send more than 600 text messages each month as do people in Kansas, Wyoming, Utah, Mississippi, Ohio, Pennsylvania and Delaware.  Those least likely...
08.23.10
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Heathrow Slams "Misleading" Research Results

POSTED BY Kevin

  Occasionally research results are disputed - especially if data portrays a brand in a negative light.  It's natural - especially if the results contradict perception.   However, well-designed research speaks for itself allowing the organization to accept the facts and act upon...
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