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08.25.10
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Research Shows Oklahomans Are Top Texters

POSTED BY Kevin

  A recent research study by Nielsen reveals that Oklahomans are among the nation's top texters. Oklahomans, on average, send more than 600 text messages each month as do people in Kansas, Wyoming, Utah, Mississippi, Ohio, Pennsylvania and Delaware.  Those least likely...
08.23.10
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Heathrow Slams "Misleading" Research Results

POSTED BY Kevin

  Occasionally research results are disputed - especially if data portrays a brand in a negative light.  It's natural - especially if the results contradict perception.   However, well-designed research speaks for itself allowing the organization to accept the facts and act upon...
08.19.10
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Usability Feature: Researching Price - SPSS

POSTED BY Kevin

  At Evolve, one of our software staples is an awesome application called SPSS - it's for statistical analysis and it satisfies our inner nerd. Today I wanted to find out how much the latest version of the software costs and if the price was right I'd purchase it online. In today'...
08.05.10
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Volkswagen - Research "Not Up To Scratch"

POSTED BY Kevin

  Volkswagen Group's insight manager, Steve Gatt, berated many research firms for their focus on process and not product in an interview with Research Live this week. According to Steve, there is a major problem with how research is reported and communicated within Volkswagen,...
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