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11.30.11
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Marketing, Mingling and Charity

POSTED BY Kevin

We love marketing. Especially when marketing is used to benefit kids in less-than-fortunate circumstances. As some of our local friends know, each December AMAOKC hosts the Freezin' Season Jingle Mingle.  The purpose is for marketing and communications professionals (our Ad Club, PRSA and...
11.22.11
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Research Driven PR

POSTED BY Kevin

  We all know that good research provides an organization with very clear marketing direction.  It can show us who our target audience is, what to say to people to get them to engage with a brand and the relationship between product sales and specific marketing messages.  And, of...
11.15.11
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Google Loves Research: Think Insights

POSTED BY Kevin

As someone who works for a marketing research agency, I always get a warm and tingly feeling when I find facts and figures on the internet.  I mean, what's not to get excited about?  Good data is the foundation upon which awesome markerting campaigns are built. You can imagine my (...
11.11.11
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We're On The Air

POSTED BY Kevin

For the last several months ourselves and our merry band of web developers have been involved in a pretty intense website overhaul.  But hark!  The site is live today, 11/11/11. The new website is an integral part of our core identity, and not a simple re-skinning project.  It has...

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