Usability Feature: Researching Price - SPSS
At Evolve, one of our software staples is an awesome application called SPSS - it's for statistical analysis and it satisfies our inner nerd.
Today I wanted to find out how much the latest version of the software costs and if the price was right I'd purchase it online.
In today's video you can see how the website made it very difficult for me to buy the product. My core goal was 100% based on finding that price which turned out to be an impossible task.
Since I couldn't find pricing details, I got frustrated and decided to go off and do something else - which is very typical of most Internet users.
Website usabilty is all about delivering on user expectations. Most users expect this from a software vendor's website:
- Find product information
- Find pricing information
- Purchase and download online - immediately
Although I have a feeling the SPSS website is going through a bit of a change at the moment, the lack of delivering on what I expected (and making the simplest of things very difficult for me) lost them a sale of some expensive software.
Watch the 2.5 minute video and see where they went wrong (and then check against your website - yours doesn't do this, does it?)