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  • The Great Likert Debate – Number of scale points (Part 1)

    The Great Likert Debate – Number of scale points (Part 1)

  • A Lack of Vision is Ruining Your Research

    A Lack of Vision is Ruining Your Research

  • Obtain better data with open-ended questions

    Obtain better data with open-ended questions

  • Audio Branding – Sound as a Marketing Tool

    Audio Branding – Sound as a Marketing Tool

  • When Big Data Meets Big Beer

    When Big Data Meets Big Beer

  • Online Surveys – Not As Cool As They Used To Be

    Online Surveys – Not As Cool As They Used To Be

  • Box Office Smash Statistics

    Box Office Smash Statistics

  • Tesla Model 3: Innovation Versus User Experience Expectation

    Tesla Model 3: Innovation Versus User Experience Expectation